Companies are seeing that online advertising has become one of the most effective ways of gaining customers and instilling brand recognition in their existing consumer base. According to a report on Wired, advertising on the web has grown 15% since the start of the year:
Internet advertising revenues in the U.S. were $11.5 billion for the first half of 2008, a new half-year growth record that represents a 15.2 percent increase from the same period in 2007.
Growth in the second quarter of ’08 slowed slightly, with a 12.8 percent increase over the same period in 2007.
When a small business looks to invest in online marketing, one of their options beyond paying for ad space is to create their own multimedia sections to attract visitors. Grocer Moo and Oink created Moo TV, using online video to compile their commercials to not only increase their sales with loyal customers, but also attract new customers and attention with different marketing techniques.
Even with the current economic crisis, many businesses are finding online marketing to be their most affordable and effective means of reaching potential consumers.
Posted by clickstreamtv 
