Remember when you would open your inbox and find yourself overloaded with pages and pages of text? Times changed and emails became more complex, with images taking the place of text-filled documents. With high-speed internet becoming the norm in today’s digital world, static e-mails are not aging well. Now that the speed of instant messages and blackberries have reduced the importance of text based email, businesses are suddenly in need of a new tactic to keep clients checking their inboxes. This is where companies take a page from the web 2.0 trend of video sharing and adapt it into a viable alternative to text emails- Video Email. Rather than waiting for clients to stumble upon their sites, businesses are now able to use video to communicate directly with their consumer.
In the past several years, viewing online video has grown to become a daily activity for many internet users. A Comscore survey found in 2007 that 138 million internet users in America watch videos online.
This translates to three out of every four U.S. internet users, a market that video providers cannot ignore. You might be thinking, why video email? Why not just have the videos posted on your site and let the customers come to you? Surely the effectiveness of sites like YouTube succeed in the mentality that if you build it they will come. Sending a simple email message may seem like the way to inform customers of video content, but why tell them when you can show them? Video email
doesn’t have recipients wade through paragraphs of text. Instead they are able to see and hear the video as soon as they receive the email, receiving your intended message in a fraction of the time it takes with traditional email.
Posted by clickstreamtv 
