The topic of video email is coming up more and more with many users not content to just sit idly bay and wait for viewers to come to them. We live in a global market where we’re no more than a few clicks away from new customers. So how does video email fit into this market? Allow me to explain.
Think of video email as the next step in sharing videos. I’m can gurantee you’ve shared a Youtube video with friends, perhaps it was a clip from a television show, or someone falling off a boat. You have a few options when you share these videos. You can copy a link and send it to a friend via email or instant messenger. You can even embedd the video onto your own site, facebook profile, etc. The point is that the videos do not stay in one place. Like all data on the Internet, they travel.
So what if you’re a small business? Of course you could put your videos on YouTube and hope others share them or send links to those videos to customers. While YouTube is inarguably the most popular video sharing site, businesses who use it for video content are sharing their viewership with clips of kids blowing off fireworks.
What businesses need to do is step away from social media sites, they need to embrace their own video content and exercise complete control. This is where video email comes in.
